Don’t Let Your Next Big Idea Fall Flat

Disruptive products and ideas can be game changing for your business. But sometimes the most disruptive ideas come across as tone deaf, out of touch or worse, offensive.

How can we help? We provide a discrete reality check by telling telling you exactly how your vision translates to the normal, middle of the road people that are your target customers. We work with you to provide a reality check on your ideas, product, or service, to mitigate the risk of your product failing because the message about your product doesn’t connect. Without the filter of your internal team. We can work with you privately, or with your team to help you ensure that you’re delivering a message that doesn’t turn off your customers.

We can give you an external perspective you’re lacking prior to your product launch, or provide root cause analysis on what went wrong on a launch that fails to meet your expectations.

Who Do We Work With?

We work with all types of business on their major campaigns, products or services. We can work discreetly with individual executives or collaboratively with your teams to provide common sense feedback from someone who is not an expert in what you do. Gain real world insight and feedback on what you’re doing, providing, or bringing to market. Real world perspective will help to ensure your launch is successful, and you side step potential catastrophic issues before presenting this to the wider world.

What We Aren’t

We’re not in the business of telling you what to make, or how to make it. We’re not a marketing company. We are a consulting service that’s sensitive to needs of people at the top, who need reality checks from people who are willing to give them true, honest feedback from an honest perspective. We’re not here to BS you, or make you happy. We’re here to tell you what you really need to know.

Who We Are

We have a fun name, but deliver serious results. A group of people who are professionals in their industries with decades of experience. We’ve worked in manufacturing, software, electronics, automotive, real estate, insurance, and other industries providing critical feedback in a professional manner for decades. Sometimes you need honesty, and that’s what we do. We’ll tell you if your idea is great. Also, we’ll tell you if your idea needs additional work before being brought to market.